Online Marketing Industry News and Tips


Choosing KPIs for Different Industries & Setting up Goal Tracking in Google Analytics

Table of Contents Introduction What is a KPI? What Makes a KPI Different Than a Goal? What are Some Examples of KPIs? Setting Up KPIs as Goals in Google Analytics Resources   John Wanamaker, a


Link Detox 101: How to Remove Toxic Links From Your Backlink Profile

Have a feeling your site has been penalized? If your traffic and position in the SERPs is dwindling and you’re not sure why, it could be a penalty. To reclaim valuable web traffic and leads,


Welcome to BRIM Agency’s New Blog!

…not to mention our brand-spankin’-new website. We have been busy at work on our site and some exciting offerings for our clients, including an all-new content strategy, SEO reporting software, and more. New company name,


Where Moz Local Misses the Mark: Closing the Loop on Local SEO

If you were hoping that Moz Local would provide a cost- and time-saving solution to audit, control, and monitor major search listings and make simple changes to your local profile landscape, you’re in luck. Moz


How to Retain More Customers Through Post-Purchase Engagement

Once you’ve got the sale, the work has just begun. Businesses can retain more customers and save money in the process by focusing not just on getting the sale, but creating an experience that makes