I’m often very pleased to receive great pieces of quality writing–that means the hard work is already done, and editing will be a cinch. The writer has taken care of the absolute, number one, most important, top of the top, primary, tastiest ingredient. That is, they had something important to say.
So that’s the trick–first and foremost, the content itself must be important, original, useful, and thoughtful. Without this, none of the below tips matter. After all, a home with faulty electrical wiring, a leaky roof, unstable foundation, and old windows is not going to be more valuable with fresh paint and fixtures.
If you have some great content that just needs to be jazzed up, use the following as your checklist.
Your title is to your blog post what a book cover is to a book. It’s usually the hook–the thing that draws someone to want to read more.
You shouldn’t judge a blog post by its title and you shouldn’t stress too much about it, because it’s certainly not the most important part of the content. But you should aim to create interest with your title.
Important: This doesn’t mean that a simple title (like mine!) is boring or ineffective. And it does not mean that you should resort to hyperbole. If I titled this post “The World’s Best Blogging Tips You Can’t Live Without” it might have gotten a few more clicks, but I’m not after clicks. I want to provide something useful to people, and not get them to click on my post out of fear or sensationalism.
Organization, how do I love thee? Let me count the ways.
Okay. Those two ways actually sum it up.
Organization is vital! Only a few tortured souls actually like daunting break-less texts. If your blog post is a long block of text or several, it’s time to refine the format:
I like to include at least one image in my blog post, even if it’s just for decoration. Sure, that might seem unnecessary, but in the way that a good title draws someone in, so does an image.
I fully support including images, but do not just go to Google Images and choose a picture to use. Even if you’re considerate enough to credit the photographer and link to their site (which of course you are!), you don’t have a right to use it and can be sued. Even if you take down the image immediately, you can be sued. For a lot of money.
For images, you have a few choices:
Also included in this category are charts and other graphics. Those are fun to make yourself as well!
Infographics are an excellent supplement to many blog posts–and there are so many out there that it’s almost guaranteed you’ll find the perfect one for your topic. Just make sure you include an infographic that is well-researched and professionally designed. (See our dos and don’ts if you want to try making your own!) Plus, you can often embed them right into your blog. Like this: