In Other News – Internet Marketing Recap 12-03-2011 to 12-16-2011

Category: Industry News
industry-news

Happy Friday! Here’s another recap of some goings-on in the Internet marketing world as of the last couple of weeks.

SEO

Google vs. Bing Clickthrough Rates – Battle of epic proportions comparing Google and Bing in their clickthrough rates online.

Expanded Snippets and Instant Previews Costs and Benefits – The future of SERPs are within these rich snippet and instant preview features. Though relatively new, they can have a dramatic impact on the click through rate for SEO.

SEO Is The Single Most Important Marketing Channel – According to this article at Search Engine Land, SEO is deemed the single most important marketing channel for websites.

Introducing Google Analytics Core – Google announces updates on Google Anaytics core for all your data collecting needs.

All I Want For Christmas Is My Keywords Back – A GREAT article venting frustration with the "not provided" data imposed in Google analytics (which is now taking over as the top "keyword" percentage-wise for many websites).

The Simpsons Google Future – Combining two of my personal favorite things (The Simpsons and Internet Marketing), this article does a quick review of an episode of The Simpsons in which the future Google enslaves the world.

 

PPC

Paid Search Drives Offline Sales Compensation Model Flawed – A look at an online traffic vs. offline sales model; how does paid search correlate with offline sales?

Industry Trends: Efficient Media Buying – A Google-based article on efficient media buying techniques. Good read!

 

Social Media

Twitter Launches Brand Pages – Twitter launches their new brand pages and creates a new layout.

Twitter Launches Major Redesign – Another article about Twitter’s facelift.

Coke’s Un-Commercial Rewards Honesty- A wonderful social experiment by Coca-Cola Portugal showing the honesty in people and rewarding it.

Make LinkedIn Worth Your Networking Time – I’m a big fan of LinkedIn and this article just reinforces my opinion on the value of it.

Google+ Changes Everything- What Google+ is offering people can change the way social networks think about their products according to author Chris Broden.

Spearfishers vs. Netcasters – Acquire Customers in Social Age – This is a great analogy for marketers and the types of customers that are out there.

Hipstamatic Social Camera- A digital camera specifically geared for social media! What will they think of next?

Alan Bush

Alan Bush

Director of Strategy
Internet marketing strategist working on Search Engine Optimization and Search Engine Marketing campaigns.
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