Win the Web Internet Marketing Podcast 083 – Fake Vodka Marketing, Buffer, and Newsjacking

podcast

Episode 083 of Win the Web features a “Don’t Do It” segment on Louisiana’s ban on social media activity while driving. The “Internet Marketing Superstar” segment of this episode applauds start-up social space sharing company, SpeakEasy, for creating a fake vodka brand to stir interest in their brand name.

The “Toolshed” segment is covering BufferApp.com, a social media management tool that makes social media content sharing easy with a smarter scheduling function that automates posts for you throughout the day. Finally, “The Brainstorm” segment covers Newsjacking 101, which is defined as using real-time marketing strategies to inject your brand into a conversation.

  • Welcome and Updates (0:00)
  • Don’t Do It –  Louisiana Bans Social Media While Driving (14:00)
  • Internet Marketing Superstars – Startup Creates Fake Vodka Brand (21:21)
  • The Toolshed – Buffer – Automatic Management of Social Posts (28:03)
  • The Brainstorm   Newsjacking 101 (33:26)
Andrew Germer

Andrew Germer

Director of Marketing
Andrew Germer is the Director of Social Media and is responsible for carrying out social campaigns and overseeing general marketing efforts.
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